On August 1, 2023 (PST), Idol Corporation Announced Expansion into the VTuber Business in Spanish-Speaking (Español) Countries (Latin America, etc) and that it will Hold Auditions for New Talents for These Countries from August 2 to 31.
Israel, English-Speaking, and Next
Idol Corporation entered the VTuber industry in May 2022 with the debut of 5 talents from Israel.
On November 20 of the same year, 5 members of “E-Sekai,” the 1st gen of new talents for English-speaking countries, debuted, and on June 15, 2023, 5 members of “Endress,” the 2nd gen. Of these, Rin Penrose has over 500K YouTube subscribers, and Yuko Yurei has over 200K subscribers, which has made her the 24th most subscribed person in the world in our VTuber YouTube Subscribers Information by Agencies and Groups.
Latin America’s Now
In Latin America, which is considered to be one of the most important regions among the español countries where Idol is expanding, independent talents such as Meica, who has recorded the largest number of simultaneous viewers (approximately 7,950), which is unprecedented for a talent from the region, are highly popular.
Furthermore, OWOZU is highly popular local agencies and groups.
Tanigo Motoaki (YAGOO), president of Cover Corporation, which operates the industry’s largest hololive Production, also expressed his view that Latin America is a promising VTuber market and is exploring the possibility of entering the region.
On the other hand, a series of problems related to WACTOR Production have been highlighted in the region since January 2023, and it is true that some communities in the region are becoming increasingly antagonistic toward corporate-run agencies and groups, so companies planning to enter the region in the future may find their skills challenged.
Idol Corporation has so far been able to get its business in Israel and English-speaking countries off the ground. It will be interesting to see if they can find new success.