“NIJISANJI Operator ANYCOLOR’s Status is Dangerous” Toyo Keizai Online Published an Article

“NIJISANJI Operator ANYCOLOR's Status is Dangerous” Toyo Keizai Online Published an Article

On March 27, 2024 (PST), Toyo Keizai Online Published an Article that Expressed Concern about the Current State of NIJISANJI and NIJISANJI EN (New) Operator ANYCOLOR Inc.

“NIJISANJI Operator ANYCOLOR's Status is Dangerous” Toyo Keizai Online Published an Article

Toyo Keizai Online published a report titled “VTuber Agency Surprisingly Bright and Dark at Successful ‘Fest’ (Reporter: Takaoka Kenta),” reporting that hololive SUPER EXPO 2024, a major event by VTuber agency hololive Production (operated by COVER Corporation) held on March 16 and 17, attracted more than 86,000 visitors over the 2 days (based on ticket sales), nearly double the number of visitors of the previous year (about 45,000).) The report also noted the large number of foreign visitors and the success of the merchandise sales.

On the other hand, the same article also reported that ANYCOLOR’s stock price had hit a record low after the announcement of financial results for the third quarter of the fiscal year ending April 2024, and that the loss of “NIJISANJI FES 2024” held in December 2023 had widened. As a further cause for concern, we reported that NIJISANJI EN’s (new) sluggish performance and the IR announcement that the termination of Selen Tatsuki’s contract would have a “Negligible” impact on the company’s performance were met with criticism, leading CEO Tazumi Riku to release a video apologizing for the situation.

In closing, in addition to the fact that the gap in market capitalization with COVER, which is doing well, is narrowing, the report mentions the establishment of COVER’s North American base, saying, “COVER is taking steps to further expand its overseas operations while ANYCOLOR, which is struggling, is on the side.

It is possible that Toyo Keizai Online, a Japanese economic media outlet, took the opportunity of ANYCOLOR’s share price stop this month and the deteriorating situation of NIJISANJI EN (New) to publish an article that raises concerns about the company’s current situation.

Until now, the Japanese media had seemed to ignore ANYCOLOR’s repeated scandals, but as the company’s difficult situation has come to light, the tide seems to be turning.

The “NIJISANJI EN (New)” we use is to distinguish it from the original “NIJISANJI EN (former NIJISANJI IN / India)” that existed in the past.


Toyo Keizai Online