NIJISANJI Project’s YouTube Subscribers Decline May Reach Minus 2.1 Million in 3 Weeks

NIJISANJI Project's YouTube Subscribers Decline May Reach Minus 2.1 Million in 3 Weeks

As of 23:00 on February 16, 2024 (PST), the Subscribers to ANYCOLOR Inc.’s NIJISANJI Project (NIJISANJI (Japan, Indonesia, Korea) and NIJISANJI EN (New)) Official YouTube Channel has Decreased from 3 Weeks, Possibility has Emerged that the Subscribers may Reach More Than Minus 2.1 Million.

NIJISANJI Project's YouTube Subscribers Decline May Reach Minus 2.1 Million in 3 Weeks

Yuki Chihiro and Azuchi Momo graduated from NIJISANJI in January, Kyo Kaneko graduated and Selen Tatsuki’s terminated from NIJISANJI EN (New) in February. However, this time’s decrease in the subscribers is an unprecedented decline that goes beyond just these talents.

On February 5, ANYCOLOR announced that it had terminated its contract with Selen Tatsuki due to “Repeated contract violations and misleading and false statements on social networking sites“. Furthermore, the company’s IR announcement, including the “Impact of Business Performance is Negligible,” has been the source of intense criticism among VTuber listeners and fans.

The decline in Subscribers to NIJISANJI EN (New) appears to have accelerated again after the streaming on Elira Pendora’s channel on February 12 and the release of a video statement by ANYCOLOR’ CEO Tazumi Riku.

In addition, NIJISANJI (Japan, Indonesia, and Korea), the core of ANYCOLOR and NIJISANJI Project, has not been able to “Repair” for the significant decline in NIJISANJI EN (New) due to the declining trend in the number of Japanese talents and the gradual decline in the number of Indonesian and Korean talents subscribers.

As a result, -663.8K was recorded on February 3 and -839K on February 10, the possibility of another week exceeding -600K is increasing, and the decline in NIJISANJI EN (new) talent subscribers is manifesting itself as solid damage.

Data Release DateIncrease / Decrease in Subscribers
February 3, 2024-663.800
February 10, 2024-839.000
February 17, 2024年 (Schedule)Possibility of Minus 600,000+

(P2y.EN)

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