Nintendo Announced on October 31, 2023 (PST) that it has Launched an Event Initiative for the Elderly using Nintendo Switch.
This initiative aims to make Nintendo Switch and the company’s game software more accessible to a wider range of people of all ages by giving elderly people the opportunity to play “Dr Kawashima’s Brain Training for Nintendo Switch,” “Nintendo Switch Sports,” “Mario Kart 8 Deluxe” and other software with the support of staff at senior residences and welfare facilities for the aged in Japan. This initiative aims to make Nintendo Switch and the company’s game software more accessible to a wider range of people of all ages by giving them the opportunity to play these games with the support of staff members at senior residences and senior care facilities in Japan.
To launch this initiative, Nintendo and Gakken Cocofump Corporation, a provider of serviced senior housing in Japan, jointly held a small-scale event at some of the homes and facilities operated by Gakken Cocofump. As a result of the positive response from many of the seniors who participated in the event, the scope of the project was expanded in November 2023. 200 serviced residences operated by Gakken Cocofump will be provided with Nintendo Switch and compatible software, and with the support of staff members, Nintendo Switch will be used to hold events for seniors.
Through these efforts, Nintendo will pursue further possibilities for the Nintendo Switch and its software to provide a unique entertainment experience for everyone, aiming for a future that brings smiles to the faces of everyone involved with Nintendo, regardless of age, gender, or gaming experience.