Nintendo to Permanently Display Graphics Depicting the World of “Super Mario” in Kyoto’s Shijo-dori Underpass

Nintendo to Permanently Display Graphics Depicting the World of

Nintendo Announced on September 18, 2023 (PST) that it will Begin Permanent Display of Graphics Depicting the Company’s “Super Mario” World on the North-South Wall Near Entrances 10~11 of the Shijo-dori Underpass in Kyoto, Starting October 5 (JST).

Nintendo to Permanently Display Graphics Depicting the World of
Image Credit: Press Release
© Nintendo

This initiative is part of the Shijo-dori Underpass Revitalization Promotion Council, which is comprised of the Shijo Prosperity Association Shopping Street Promotion Association, Hankyu Corporation, and Kyoto City.

Nintendo stated the following about the project. “By displaying our IP on the Shijo-dori underpass in Kyoto City, where many people pass by, we will promote familiarity with our IP and contribute to our basic strategy of “Expanding the number of people who come into contact with Nintendo’s IP’“.

京都・四条通地下道に 「スーパーマリオ」の世界を表現したグラフィックを掲出

Nintendo

(P2y.EN)

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