On February 7, 2024, PC Peripheral Maker HYTE Announced Intention to Effectively Sever Partnership with ANYCOLOR Inc. which Operates VTuber Group NIJISANJI and NIJISANJI EN (New).
This information includes information whose authenticity has not yet been confirmed. We will update this article as soon as the facts are confirmed.
After the termination of contract with NIJISANJI EN (New) talent Selen Tatsuki by ANYCOLOR, HYTE’s official website has been unable to display any products in NIJISANJI category or order products designed by NIJISANJI EN (New) talents.
In this regard, the lead architect of HYTE attached on Discord a black-and-white (or Black Company) IR announcement from ANYCOLOR stating that “The impact of Selen Tatsuki’s termination on our business performance will be very minimal“. Then sarcastically criticized the company, saying “TIL HYTE is negligible“. This is apparently perceived by everyone as a de facto dissolution of the partnership with ANYCOLOR.
On February 5, ANYCOLOR announced that it had terminated its contract with Selen Tatsuki due to “Repeated contract violations and misleading and false statements on social networking sites“. The aforementioned IR announcement, including the statement that “The impact on business performance will be very minor,” has caused fierce criticism of the company among VTuber listeners and fans.
This attitude of ANYCOLOR is beginning to affect the policies of many companies and businesses, not just this HYTE.
[Update] February 7, 2024 at 11:20
HYTE announced the official end of project with ANYCOLOR.
To start, we want to deeply thank the NIJISANJI fan community for your support in HYTE’s most recent collaboration. However, in light of the recent developments regarding AnyColor (aka NIJISANJI), HYTE has made the decision to terminate our current projects with the VTuber group.
All preorders of the NIJISANJI EN Y60+ Keycap Bundles made thus far will be canceled and refunded. We deeply apologize to the FamElira, Rosebuds, and Aloupeeps affected. It was truly a tough decision for us as we knew many were excited to receive their limited edition Y60’s.
With everything surrounding NIJISANJI in the past year alone, we at HYTE want to stand alongside the many VTuber fans who have ceased support for the organization.
We thank you for your continued support on our collaborations, and we wish the Livers and their communities all the best. If you have any additional concerns, please don’t hesitate to reach out directly to our support line by emailing email@example.com.HYTE
+ And includes the cancellation of our “HYTE x NIJISANJI EN Launch Giveaway”
Thank you to all the fans who have supported us thus far. We deeply wish Livers and the communities the best.