Twitch Lifting the Ban on Simulcasting to YouTube and Other Platforms, Impact on VTubers?

Twitch Lifting the Ban on Simulcasting to YouTube and Other Platforms, Impact on VTubers?

Twitch Announced on October 20, 2023 (PST) at “TwitchCon Las Vegas”, will Lift the Ban on Simulcasting to Other Platforms, Including YouTube.

Twitch Lifting the Ban on Simulcasting to YouTube and Other Platforms, Impact on VTubers?
© 2022 Twitch Interactive, Inc.

Twitch has revised its guidelines for simulcasting and lifted the ban on simulcasting to other companies’ platforms. This applies to all Twitch streamers (except those who have an exclusive contract with Twitch).

The new guidelines also include rules for streamers who wish to simulcast, such as not lowering the quality of streaming on Twitch compared to other platforms.

Twitch has already lifted the ban on simulcasting to Instagram and TikTok in 2022, but with this announcement, simulcasting to all other platforms will now be possible.

What’s Impact on Twitch Main VTubers?

The lifting of the ban on Twitch simulcasting on other platforms may affect talents in VTuber industry whose main activity is on Twitch.

VTuber industry is a movement that started in Japan, where YouTube is highly popular, and the industry started with mainly posted videos, and major agencies and groups are mainly active on YouTube, YouTube streaming has become the mainstream.

However, with the global expansion of the VTuber industry, the number of VTubers who mainly stream on Twitch has been on the rise, especially outside of Japan. It is no longer unusual for a celebrity who is rarely talked about in Japan, where Twitch VTubers are in the minority, to attract a large number of listenrs and fans on Twitch.

Therefore, with the lifting of the ban on simulcasting on other platforms by Twitch, it is possible that these main Twitch talents will be able to simulcast on YouTube as well, increasing the recognition of previously unseen talents.

This move by Twitch is expected to help VTuber talent broaden the scope of their activities.

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