VTuber La+ Darknesss (Affiliation: hololive) Announced on September 11, 2023 that She will be Moving her Main Streaming Activity from YouTube to Twitch.
La+ Darknesss announced in the streaming that his streaming activities will focus on Twitch from now on (collaborative and commemorative streaming will take place on YouTube), and that YouTube will focus on Twitch streaming archives and posted videos (including short videos).
La+ Darknesss is the first talent from hololive Production to announce that she will use Twitch for her main streaming activities (Sakura Miko from the same production will also use Twitch for simultaneous viewing of movies).
In the Japanese VTuber industry, YouTube has consistently been the main platform for streaming activities. While it is sometimes said that Japanese people like YouTube, Twitch has a strong image as a platform for game streamers and is difficult to get used to, and unlike YouTube, it does not have a built-in TV viewing application and cannot be watched casually.
On the other hand, the number of talents outside of Japan who focus on Twitch as their main activity is increasing every year, and there are agencies and groups that do not have a YouTube channel, but only a Twitch channel.
In addition, YouTube in recent years has reported problems with streaming slots and channel subscriptions, and other risks have been pointed out that could hinder the continuation of stable activities. Therefore, La+ Darknesss’ announcement will be a remarkable experiment for talents who are looking for a multi-platform activity in the future.
The announcement by La+ Darknesss has been controversial among listeners and fans, partly because of its content, but if successful, it will not only be the first step in the full-fledged development of Twitch by this agency, but may also expand the range of activities of many VTuber talents, The future of this project will be closely watched.